In Japan, we’re taught that “customers are gods.” However, to enforce your own business rules, you sometimes have to refuse customers’ requests. Actually, to be more accurate… it might be all of the time rather than sometimes. What sort of structure is needed to turn an incapable person, who is always the weaker one in relationships, into the stubborn owner of a thriving business?
One thing is to have your rules written out for everyone to see. If you put yourself on an equal playing field with your customers, it’s easier for them to take control of negotiations. We, the service providers, must take the initiative and hold the power.
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SMALLERS: Methods and Ideas that Helped ‘Incapable’ Me Create a Successful Small Business.
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