After being in business for a few years, you’ll have new concerns other than finding customers. The state-of-the-art equipment or shiny storefront you set up when first getting started will eventually get old and beaten up. Modern people love new things.
Almost as if old things are evil, they dislike technology and aesthetics deemed old or out of fashion. No matter how new a service may seem at first, if the contents of the service remain completely unchanged, the sense of value of the service will gradually diminish in relation to the price.
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