14. Provide Products for Free If You Have No Track Record

part5

Of course, getting a partner and signing a contract with an actual customer through a partner’s referral are two different stories. If the flier that ends up in the hands of the customer doesn’t properly describe the quality of the service or product, it won’t lead to an order being made. Even though you’re getting referred by your partner, your small company still doesn’t have any track record or trust built up.

Despite this, just after starting a business, everyone wants to earn monthly profit as quickly as possible. They set their prices so that they can make a profit without thinking about the convenience of their customers. If they can only make 1 product per month, maybe they set a price around $4000. If they can make 2 per month, $2000. Something like that.

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