6. Combine With Something Popular

part2

Next, let’s make one more list. A list of what’s popular right now. Then, let’s match items from your “popular now” list and “what you can do now” list, one by one. We don’t have time to think about what may be popular in 3 or 10 years from now. We’re not a huge corporation, and some of us can’t even afford next month’s rent, so let’s focus on first keeping bread on the table.

You have to find a demand that’s lurking somewhere out there in the world.

The philosophy of monopolizing profits with a business model that has never been done before, going public, and changing the world is certainly great, but it does nothing for you if you need to make cash right now.

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