What is the basic structure of a business?
It means the “have-nots” pay money to buy what you “have”. You might think this is obvious, but it’s extremely important. If your customer already has what you have, no matter how much you plan, your business won’t succeed. You have your list of things you can do right now in hand.
Selling those things is your business model.
It doesn’t matter what you want to do or what you don’t want to do. Because you can’t sell what you don’t have.
For example, you may think that anyone can walk. Anyone can carry luggage. Anyone can drive a car. Those things could never be a business. However, for someone who for whatever reason can’t walk, it’s an activity that is worth paying for.
Different people are willing to pay money for different things.
If you are in the business of walking or driving for someone, then the key to your business is finding the people who can’t or don’t want to do these activities. If you could find a facility where people who can’t walk often gather, and provide them with access to a wheelchair-accessible van, that would be enough to start a great business.
There is no special skill difference between you as a private cab driver, working daily while being teased by drunks, and you as a ‘nursing care cab operator’, who continuously increases sales figures by expanding to new facilities and is appreciated by your customers.
Because the thing you can do hasn’t changed.
In other words, it’s not you that needs to change, but how you do things.
That’s why you don’t need to spend time improving your skills or learning new things. Combine the things you can do now to create a business. Don’t blame yourself or the environment in which you were raised for any failures you may have experienced up until now. It was just a matter of doing things a little bit the wrong way.
If you have experience from working part-time jobs etc up until now, those are all things you can do.
The big issue isn’t what to sell. It’s where and who you sell it to. As long as you don’t mess that up, it can be said that almost any business will be successful. To put it another way, if you do mess that up, you won’t be able to sell any products or services no matter how wonderful they may be.
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