Many people think that direct mail is a waste of resources, has a poor response rate, is outdated, and is a nuisance to most people. Even the first DMs I sent felt like I had spent money to just send garbage to a bunch of people.
No matter how good yours is, there’s a high probability it ends up in the trash. If it’s inside of an envelope, there’s an even higher chance of it going straight into the trash without ever being looked at. We all do the same thing when we receive them, so you have to be very creative when trying to get a stranger to read them.
Furthermore, we have to put our letter and the advertising flier in there at the same time.
How can we do this without them being thrown out right away? Our predecessors have tried many things: deliberately making important sections invisible, hand-writing address labels, adding bells, pencils, and so on.
How can we do this without them being thrown out right away? Our predecessors have tried many things: deliberately making important sections invisible, hand-writing address labels, adding bells, pencils, and so on.
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