Sometimes an e-commerce site that is practically void of orders can start selling just by changing a line of language on the page.
I’d like for you to retrace your steps around the last time you bought something and look at your actions. Why did you buy the jam you bought, and not the one beside it? Why did you choose one insurance plan over the other?
There are so many factors: exterior design, price, materials, brand image, and the attitude of sales staff. No matter how small a purchase is, you can’t predict what you’ll get until it’s practically in your hand. So of course it’s literally impossible to predict what other people will do or buy.
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