First off: who needs your product, and in what situation? Where will they purchase it?
To get a clear idea, first imagine a customer of yours actually using the product. Then look for the person who is closest to that customer and who is trusted by the customer.
To put things simpler, let’s imagine you want to sell jam. Of course in this scenario, it’s delicious, good-quality jam. You have a huge inventory. First, imagine someone using the product. A scene of someone spreading the jam on some bread and eating it. Let’s imagine replacing that someone with some people you know.
Then, rewind the scene and trace the action back to the moment of buying the product.
If you imagine a housewife, you will probably see her buying the product at a supermarket.
A man living alone might have bought it at a convenience store, or a young woman might have bought it at a bakery. Maybe they bought it from an online store.
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