Yeah, the first year is hard for anyone. Things don’t work out easily. On top of that, you take on work at low prices and create a training period for yourself. But by lowering your prices, it feels easier to get customers, and in fact they do come to you.
In this day and age, where things can be compared online instantly, your price itself holds value as an advertising tool. That’s because customers put in the effort of searching for cheaper products and services. You can even experiment with this by making your prices ridiculously low. No matter how little your product stands out, customers will find it. Sometimes the human desire to buy something for cheap is a stronger tool than a search engine.
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SMALLERS: Methods and Ideas that Helped ‘Incapable’ Me Create a Successful Small Business.
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